Social Networking at Work

Time spent on social media platforms has now outstripped time spent on online adult sites. We believe employees should be encouraged to embrace social media platforms and use them at work.


So is the time employees spend on social networking sites at work entirely wasted?

Will companies ever make money through social media, except as another direct comms channel?

There has been a lot of hype about Social Media, but is it really just another way of delivering promotions to customers?  A successful Gap promotion - delivered through Four-Square - was clever, focused and easily measured but hardly revolutionary. It was simply a different direct communications channel. 

So aside from a highly targeted communications channel, what benefits can the social networking world deliver to companies?

What is the relevance of a loyalty card in today’s digitally connected world?

We believe the loyalty card has been usurped by the increasingly ubiquitous, functional and connected smartphone as a way of uniquely identifying customers.

But does a loyalty “app” amongst thousands of other apps have less value than a physical card in a wallet?